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Nordwell Atelier

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Client

Nordwell Atelier

Year

2025

Scope

WooCommerce, Performance, Design System, Technical SEO

Outcome

Checkout reduced to a single, asset-light step

The challenge

Four years of campaign plugins had left the store carrying assets on every request. Category pages ran uncached queries against a large attribute set, and the three-step checkout loaded the entire site bundle before a customer could enter an email address.

The strategy

We instrumented the funnel first, then rebuilt in order of revenue impact: catalogue queries and caching, product templates with conditional asset loading, and finally a single-step checkout that ships only what it needs. The design system was rebuilt as locked block patterns so campaign pages no longer required a developer.

Built around how the business actually works

The new front end is deliberately editorial: generous whitespace, large product photography and typography that lets the garments carry the page. Merchandising blocks let the team assemble a full lookbook landing page in an afternoon.

What changed

Lean checkout

Reduced to a single step carrying only checkout-critical assets.

Cached catalogue

Filter and category pages served from object cache instead of live queries.

Editor autonomy

Campaign pages now assembled in-house from locked block patterns.

"The new site not only looks incredible but performs even better. Conversions are up, load times are down, and our customers love the new experience. Most marketing sites ship in 5–8 weeks. Commerce and migration projects usually run 8–12 weeks depending on catalogue size and integrations. "
John Doe
Designer

Questions, answered.

How long does a typical build take?
Most marketing sites ship in 5–8 weeks. Commerce and migration projects usually run 8–12 weeks depending on catalogue size and integrations.
No. XotaTech does not sell custom theme or plugin development as a standalone product. We build and maintain complete sites, and any bespoke code is part of that engagement.
Yes. Repairs, rescues and migrations are a large part of our work. We start with an audit and a fixed-scope remediation plan.
Monthly reporting tied to revenue-relevant metrics: qualified sessions, ranking movement on priority clusters, and conversion by landing page.
You do — fully, from day one, including the repository and every deployment credential.

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